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Process · six house rules

How the work actually gets done.

Six rules we write down and get held to. Each one is here because ignoring it cost somebody something, once.

01

Measure before reporting

Layout gets checked in a real viewport, against real pixels. The browser is the only thing that actually knows, so we ask it — and we ask it again after the fix.

02

Verify on the surface you will look at

We check the rendered page, the live theme, the thing your customer opens. That is the surface that counts, so that is where the check happens.

03

Every claim traces to a source

Contact details, certifications, percentages, provenance — they come from you. An unsourced claim is always the one somebody checks, and we would rather hand you a shorter page than a shakier one.

04

Deploy is part of the job

Work gets applied to every surface it touches, pushed, and confirmed on the result. Shipped means live and checked — merged is halfway.

05

Simplicity first

The smallest thing that solves the problem, built for what you asked for. If it could be half the size, we rewrite it.

06

The tools do the repetitive work

We ship at the pace of a bigger studio because our own instruments do the repetitive half. Six of them so far, and four are yours free.